Objective Case Study

Writers Workshop: Writer Resources

Grammar Handbook: Noun and Pronoun Case

Case refers to how nouns and pronouns are used in relation to the other words in a sentence. The three cases are subjective, objective, and possessive. See below for a chart of pronoun cases.

Subjective Case

Subjective case is sometimes called the nominative case. A noun or pronoun is in the subjective when it is used as the subject of the sentence or as a predicate noun. A predicate noun follows a form of the "be" verb, and it renames the subject of the sentence. In the following examples, nouns and pronouns in the subjective case are in orange.

  • I hope to finish my paper tonight.
  • Valerie danced in the statewide competition.
  • He is a clown. (The word clown is a predicate noun)

Objective Case

A noun or pronoun is in the objective case when it is used as a direct object, an indirect object, or an object of the preposition.

  • Dad prepared the dinner.
  • Our dog crawled under the fence.
  • Mom gave us the money.

Possessive Case

A noun or pronoun is in the possessive case when it is used to show ownership of an object:

  • Mom washed Valerie's leotard.
  • Where did you find her book?

A Chart of Pronoun Cases

Subjective ObjectivePossessive
I
Me My, Mine
You
You Your, Yours
He
HimHis
She
Her Her, Hers
It
It Its
We
UsOur, Ours
They
ThemTheir, Theirs

Objectives

Business activity is focused around the achievement of appropriate business objectives.

Production objectives for a company like Coca-Cola will focus on quality and meeting particular targets and standards.

Marketing objectives for a company like Kellogg's or Kraft will focus on identifying and meeting the needs of consumers.

Customer service objectives for organisations like the Inland Revenue or Argos will focus on delighting customers.

Business objectives, and functional objectives make it possible to set targets. These targets then create a direction for activities.

Objectives (ends to be achieved)

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Targets (translation of objectives into easy to communicate goals)

_

Plans (means to achieve targets and Objectives)

_

Activity (day-to-day operations designed to deliver plans)

The overarching objectives of an organisation can be translated into specific activity objectives. For example, a section head in a supermarket may have the objective at the end of each working day to make sure that there are enough employees scheduled to carry out the required work activities on the following day. Individual employees will have their own work objectives and schedules - e.g. to make sure that a particular section of shelves are filled by a given time.

Objectives therefore provide a clear structure for all of the various activities that an organisation carries out.

Objectives within an organisation are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities.


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